Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity—like all great breakthroughs—Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies—lowest cost, differentiation, and focus—which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.
More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.
Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter’s rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.
Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter’s rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
- Free Press; June 2008
- ISBN: 9781416590354
- Read online, or download in secure ePub format
- Title: Competitive Strategy
- Author: Michael E. Porter
- Imprint: Free Press
Subject categories
Nov 01, 1996 What Is Strategy? Michael Porter explores how that shift has led to the rise of mutually destructive competitive battles that damage the profitability of many companies. Strategy (from Greek στρατηγία stratēgia, 'art of troop leader; office of general, command, generalship') is a high level plan to achieve one or more goals under conditions of uncertainty.
- Business and Commerce > Business
- Economics > Industries. Land use. Labor > Management. Industrial management > Competition
- Economics > Industries. Land use. Labor > Large industry. Factory system. Big business > Industrial policy
- Business > Industries
- Economics > Industries. Land use. Labor > Industry
- Business > Management
- Business > Management Science
- Business > Strategic Planning
- Business > Economics > Theory
ISBNs
- 1416590358
- 9780684841489
- 9781416590354
In The Press
Estrategia Competitiva Michael Porter Pdf Descargar
Fortune Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top.
About The Author
Estrategia Michael Porter Pdf
Michael E. Porter, one of the world's leading authorities on competitive strategy and international competitiveness, is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. In 1983, Professor Porter was appointed to President Reagan's Commission on Industrial Competitiveness, the initiative that triggered the competitiveness debate in America. He serves as an advisor to heads of state, governors, mayors, and CEOs throughout the world. The recipient of the Wells Prize in Economics, the Adam Smith Award, three McKinsey Awards, and honorary doctorates from the Stockholm School of Economics and six other universities, Porter is the author of fourteen books, among them Competitive Strategy, The Competitive Advantage of Nations, and Cases in Competitive Strategy, all published by The Free Press. He lives in Brookline, Massachusetts.